Ben Norris 0000-00-00 00:00:00
Opportunities. “Our community is full of them!” Tricia Schafer exclaims. People frequently describe her enthusiasm as “contagious.” Now in her eighteenth year of practice, this energetic attorney doesn’t need to seek out opportunities. She creates them. Currently managing four careers and a rigorous physical workout regimen that “keeps [her] mind sharp,” she hands out business cards like lollipops. “Which one would you like?” she jokes. She’s an attorney at Falbe Law PLLC. “Eric Falbe and I met in yoga class. We hit it off professionally, and are both at a point in our lives where the flexibility of a virtual office makes a lot of sense. He’s a transactional guru, and my background is in litigation. We both came from big firms. It’s a great fit, and thanks to technology, creativity, and our complementary experience, we provide efficient, affordable, and quality representation.” She’s a personal trainer and founder of Starting Now Fitness LLC. Over the years, Tricia discovered that her exercise habit motivated others to make positive lifestyle changes. “Their success stories inspired me.” So in 2001, having already earned an honors degree in economics from U.C. Berkeley and a J.D. from Georgetown, and while working as a litigator at a mid-sized firm, she went back to school. She studied anatomy, physiology and nutrition at community colleges, and also completed three rigorous national certification courses. “I value my fitness credentials as much as my law degree. It is a privilege to be entrusted with clients’ preventive health. This work gives me such joy.” Starting Now Fitness also offers risk management consulting, and Tricia frequently writes and speaks for local and national wellness organizations. She’s the event director of The Night RunTM, an 8-kilometer race scheduled to return to Scottsdale on May 12 after a three-year hiatus. Known for a quarter century as the “Night Run for the Arts,” Tricia and her longtime boyfriend, John Lookabaugh (whom she met on the race course), have resurrected the popular fitness extravaganza, with the encouragement of its former management. They have partnered with Scottsdale Healthcare to raise funds for a local nonprofit, and their marketing campaign includes a special focus on first-time racers. They’re expecting more than 1200 participants, but Tricia explains, “if this race changes just one life, it will be worthwhile.” Tricia also recently joined Target Market Media as an editorial consultant. “The highlight of my law practice has been the people I’ve met. Now I have an opportunity to help showcase their talents and interests in a quality publication with a wide and diverse readership.” Tricia transitions seamlessly from one job to the next, often within the same day. “The skill set is basically the same,” she insists. “I bring people together. Whether it’s helping a client gather information to defend a lawsuit, facilitating a settlement, soliciting race sponsors, helping a fitness client select running shoes, or interviewing subjects for articles, it’s all about understanding what motivates people. Hundreds of people have touched my life since I moved to the Valley in 1997. I seem to have gained a reputation for my ability to connect them to each other.”
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