Laura Richelle Scott 2013-08-23 00:28:19
How to Use Google + Communities and Google + Hangouts Google + is quickly becoming one of the most important social networks to utilize when marking a brand online. This social network is still relatively new, meaning new features are constantly being introduced. In addition to the essentials of search engine marketing (Google + Local, Google + Pages, Google AdWords, etc.), more and more professionals are using Google + Communities and Hangouts for networking, marketing and facilitating everyday business tasks. Build Your Network With Google + Communities Google + Communities are specific to different interests. Joining a community is great ways to network and build your own followers by commenting on posts and sharing your own content. You can even join a Community using the Google + Page of your firm to interact and post just as your brand name. Searching for communities in your field is a great way to connect with other professionals, but also think about what types of communities your potential clients would be likely to join. Within those communities you may find opportunities to answer questions that pertain to your expertise, and that may land you a new client. Create a Google + Community Can’t find the community that you want to join? You can create your own community. By creating a private community, only those who you invite are allowed to join. Public communities are open to anyone. Your community should focus on a specific niche. You will be filling the page with content, and inviting others to join until the community starts gaining more members. Share Content to Communities When posting content on your own page or profile, you are given a dropdown list of all of your circles and communities that you have joined. You can select where you would like to share your content. Interact Face-to-Face in Google + Hangouts Hangouts on Google + give you the ability to have virtual meetings with up to 15 people. This is a great alternative to traditional conference calls because there is virtually no static and you can actually see each person as they’re talking. On-Air Hangouts On-air hangouts are perfect for professionals who routinely create their own informational video content because they can be saved and posted to YouTube after the fact. On-air hangouts are open forum where people can choose to join if they see that the hangout is happening. Hangouts can be used as a more interactive form of webinars. Off -Air Hangouts Off-air hangouts are private and are not recorded to be viewed later. Off-Air hangouts are great for interviews, consultations, and other meetings which are not possible to have in person. Laura Richelle Scott is a graduate of the University of Montana SoBA and the Web content manager for the online reputation management firm, Search Control. At Search Control, Laura and the team of Web designers, Web developers, Web content writers, public relations gurus and social media managers build a positive online presence for business owners around the nation and the world. The team offers online reputation management services in English and Spanish. Search Control executives have decades of experience in Web-based business and have the tools to keep your firm relevant online. To learn more, visit www.SearchControl.com or call 1-800-399-2001.
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