Laura Richelle Scott 2013-10-25 12:14:09
5 Ways to Improve your Google Rankings 1. OPTIMIZE YOUR WEBSITE On-site optimization is vital for your website to appear in Google and ultimately be found by potential clients. The key to a getting heavy traffic on your website is optimizing the site for the Googlebot while making it user-friendly and aesthetically appealing to visitors. To start, each page on your website should include Meta Keywords, Meta description, and a Meta Title. Place these near the top of the source code for each page to help the Googlebot find the important information quickly. The keywords in the written content on your website are as important as the Meta tags you use. Review your current content and make sure that it is rich with the appropriate keywords that relate to the topic of each page. You can also use an online keyword tool to help you determine if you’re using the keywords that are appropriate to get the best results. When adding in keywords to your content it’s important to keep the writing natural, avoid “keyword stuffing,” and strategically place keywords in titles and in the most noticeable areas of the page. 2. INCREASE THE AMOUNT OF CONTENT ON YOUR SITE Adding more content on your website gives Google and your site visitors more of the material that they need to make an informed decision about you. When writing new content, keep in mind which keywords will render the best results based off your keyword research. This research may also help you decide to build out entirely new pages based off the most popular keywords that relate to your services. Great examples of new pages to build on your website are service pages, location pages, and staff bio pages. Constantly expanding your website with either new pages or more content on existing pages should be one of the main focuses of your marketing efforts. 3. START BLOGGING There is almost no easier way to keep your website active and constantly growing than with a built-in blog. There, you can add your own personality to your website and to your brand with posts about the latest news in your industry, community, and your own company. When blogging, it’s important to keep in mind how you can incorporate the appropriate keywords into your blog post titles and throughout the body of the post. Some of the best optimized blog posts provide tips, advice and guidance on subjects of which the blogger is the expert. Using an interesting title on the blog post, including “how-tos” can draw in the reader’s attention and be considered “link-bait.” The more traffic you attract on your blog will also give your website more credibility and eventually better rankings in Google. 4. BE PRESENT IN ALL OF THE MAJOR SOCIAL NETWORKS AND DIRECTORIES All business owners should be present on the main social networks such as Facebook, Twitter, Google+, LinkedIn, MerchantCircle, and CitySearch for the credibility that this provides to their Web presence. Legal professionals also need to create, claim, optimize and update their own listings on legal specific directories such as Avvo and Justia. Directories even exist for more specific legal practices, such as DivorceSource. com. An optimized profile which includes a link to your main website will create a powerful backlink that will be recognized by Google. 5. PRESS RELEASES, ARTICLES AND GUEST BLOGGING Creating content aside from that of your main website is also beneficial to your Google rankings. You can take advantage of the many online publication resources to spread information about your firm which will draw in new visitors to your website. You can do this internally, by publishing press releases to online press release distribution websites. These services can range from free publication to a cost of hundreds of dollars for maximum exposure. Additionally, by reaching out to your professional network, you can be featured as a guest blogger on someone else’s site. This opportunity allows you to get noticed by an entirely new audience and bring some of that traffic back to your website. The method by which Google ranks your website is constantly changing in this evolving industry. But it stands true that the most effective and honest (or “white hat”) methods of SEO include creating authentic keyword-rich information and routinely adding it to your website, blog, social networks, and directories in an organized manner. Laura Richelle Scott is a graduate of the University of Montana SoBA and the Web content manager for the online reputation management firm, Search Control. At Search Control, Laura and the team of Web designers, Web developers, Web content writers, public relations gurus and social media managers build a positive online presence for business owners around the nation and the world. The team offers online reputation management services in English and Spanish. Search Control executives have decades of experience in Web-based business and have the tools to keep your firm relevant online. To learn more, visit www.SearchControl.com or call 1-800-399-2001.
Published by Target Market Media . View All Articles.
This page can be found at http://digitaleditions.walsworthprintgroup.com/article/REPUTATION+MANAGEMENT/1544536/180914/article.html.