Carol Blomstrand 2014-01-16 06:55:16
Let’s Break It Down: Simple Mechanics For Starting Up Your Firm’s Social Media Programs Understanding the mechanics of social media can come in handy for you and your firm. The biggest mistake that senior partners can make is that they think they know social media, when they truly don’t. Or they discount it as not important simply because they don’t understand it. In reality, a social media start-up can be a very simple proposition that can be nurtured step-by-step, easily, within your firm. Helping to demystify the social media development process can serve to give a comfort level to your marketing director. It can also make it easier for your top directors and/or boards, to get behind the social media start-up and support it. Yet, top decision-makers of any entity are trained to be skeptical. They may “get it” that social media is mandatory, but lurking in the backs of their minds are questions, such as: “Exactly how time-consuming and difficult is it to put these social media programs together?” “How will these efforts pay off?” “Do we want to experience a learning curve on something we know nothing about?” “It’s not our expertise, so how will we know when we’re doing it right?” To answer those lurking questions, we offer this breakdown: 15 Basic “How-To Rules” — Simple Mechanics For Starting Up Your Social Media • Hire an experienced, successful social media consultant to steer you in the right direction. • Set up all your social media with a consistent appearance of powerful logos and graphics. • Develop landing pages for the most dominant aspects of your marketing efforts. • Focus first on: Facebook, Twitter, LinkedIn, and Pinterest. Then bring in others. • Hire a social media marketing consultant to conduct a SWOT marketing analysis/report to learn your strengths, weaknesses, opportunities, and threats. • Conduct a competitive analysis; know your competition’s every move in social media. • Utilizing the SWOT and CA, define your firm’s marketing strategy and goals. • Write a social media brand mission statement for your firm. • Write a list of 20 branded messages, as if you were writing for Twitter. • Open your social media accounts; link them so you can post once for each message, and it applies to all. • Obtain a tweet/post management/scheduling system such as HootSuite or TweetDeck. • Hire an expert social media marketing writer to compose messages that engage, excite, persuade, and are authentic to your brand. • Aggressively populate and network your social media. • Develop following/follow campaigns, build your sphere of influence. • Employ your own legal counsel, or house counsel, to protect you, and to advise you on legal complications to avoid, and legal compliance awareness. • Utilize Google analytics and ROI analysis for monitoring your efforts, your expenditures, and your income. For further information about social media services from Wolf Management Consultants, contact:Jeff@wolfmotivation.com Carol Blomstrand creates, develops and executes social media marketing programs for both small and large firms. Merging journalism, marketing and business backgrounds to build her social media expertise, Blomstrand’s synergistic blend of skills enables her to be a top social marketer. She currently works with Wolf Management Consultants, LLC. For more information about your social marketing needs, please call (480) 948-4571.
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