Masonry Edge the Storypole Vol7 No1 : Page 5

EXECUTIVE INSIGHT p u shing f or ward New Thinking Spurs Us Forward The construction slump we’ve experienced has encouraged many in the industry to take pause and rethink the means and methods of industry standards. Today’s design and construction industries require increased economy and eﬃciency. Architects, engineers, masonry associations, industry leaders, material manufacturers and contractors are all on board, ﬁnding ways to ensure masonry’s relevance, eﬃciency, eﬀectiveness and leadership in the built environment’s new paradigm. Here we share material innovations, both real and speculative, as well as methods for taking advantage of masonry’s myriad beneﬁts. Architect, thinker and innovator Eric Haskins challenges us to consider the possibility of transforming brick into an energy maker via a photovoltaic thin ﬁlm applied to the face of a brick in Photovoltaic Brick . Inspired by the concept of biomimicry and net-zero energy buildings, Haskins has created the foundation for a cutting-edge masonry product that may have a very energetic future. Offer your customers Better Solutions with Optimized Performance and Scheduling with your eye on the dollar. Call Dan Zechmeister at 248.663.0415 or Chuck Ostrander at 847.297.6704 to wrap your arms around Structural consulting engineer David Biggs , PE, SE, HTMS, through calculations makes structural masonry designs more economical and sustainable. In Embodied Energy of CMU , Biggs illustrates how f' m higher than the conser va -tive 1500 psi reduces the quantities of materials needed in a wall design, saving money and resources without sacriﬁcing strength. Biggs and Dan Zechmeister , PE, executive director of the Masonry Institute of Michigan, reveal the magic of 6t and argue the eﬃciency of partially reinforced walls in What’s the Magic with 6t? Two thought provoking concepts to encourage engineers to gain the conﬁdence to design a more eﬃcient wall system. Managing Editor Elizabeth Young writes about a trend in senior living to create continuing care communities protecting residents with masonry. Read The Exceptional Wall System of Smith Crossing . Masonry provides beauty, safety, acoustic privacy and thermal comfort as well as structure. Masonry’s Lower Cost plus all its Added Value . Please tell us of your exemplary projects so that we may feature the most outstanding masonry. Advertise to reach owners, architects, engineers & mason contractors who make design, specifying and purchasing decisions. Industry leaders share research and developments as well as their great desire to collaborate to unite the masonry industry. National Concrete Masonry Association President Bob Thomas announces product news, new software, convergence of industry partners in Concrete Block Party . Immediate Past President of the Mason Contractors Association of America Mackie Bounds recaps his comprehensive agenda giving new direction to this industry poised for the future encouraging designers to use masonry with conﬁdence. Todd Belden , Belden Brick & Supply, welcomed architects and contractors from West Michigan to the Future of Masonry Symposium to learn how the Brick Industry Answers Environmental Challenges . Attendees were curious about new materials and reducing the carbon footprint. Architect Norbert Krogstad reminds us of the unseen damage moisture can do to a wall system and why it is so important to consider moisture, drainage and wall performance in its design. Insulated masonry cavity wall takes these details into consideration and does not typically see the issues identiﬁed in Mitigating Moisture on Masonry Walls Insulated on the Interior . publisher@bsyoung.com 313.886.4210 We would now like to hear from you, our readers, to know how valuable MasonryEdge/theStoryPole is to you and what additional information you would like to receive. Please complete the reader survey. There are many changes in technology and innovations resulting in new means & methods, new products, new advantages to using masonry. We encourage all those in the built environment who work with masonry to subscribe to MasonryEdge/ theStoryPole as this publication is written and produced for the beneﬁt of owners, designers, planners, inﬂuencers, speciﬁers, engineers, special inspectors, contractors and educators. From anywhere in the country. See pages 7-8. Regards, And I remind designers that details matter in That’s Garbage! , providing recommendations for building durable masonry recycling, trash and garbage enclosures that don’t detract from a project’s curb appeal. Charles W Ostrander Executive Director | Masonry Advisory Council masonryedge.com Masonry Technology | Innovation Vol 7 No 1 MASONRY EDG E / thestorypole 5

pushing forward

Charles W Ostrander

New Thinking Spurs Us Forward The construction slump we’ve experienced has encouraged many in the industry to take pause and rethink the means and methods of industry standards. Today’s design and construction industries require increased economy and efficiency. Architects, engineers, masonry associations, industry leaders, material manufacturers and contractors are all on board, finding ways to ensure masonry’s relevance, efficiency, effectiveness and leadership in the built environment’s new paradigm. Here we share material innovations, both real and speculative, as well as methods for taking advantage of masonry’s myriad benefits. Architect, thinker and innovator Eric Haskins challenges us to consider the possibility of transforming brick into an energy maker via a photovoltaic thin film applied to the face of a brick in Photovoltaic Brick. Inspired by the concept of biomimicry and net-zero energy buildings, Haskins has created the foundation for a cutting-edge masonry product that may have a very energetic future. Structural consulting engineer David Biggs, PE, SE, HTMS, through calculations makes structural masonry designs more economical and sustainable. In Embodied Energy of CMU, Biggs illustrates how f'm higher than the conservative 1500 psi reduces the quantities of materials needed in a wall design, saving money and resources without sacrificing strength. Biggs and Dan Zechmeister, PE, executive director of the Masonry Institute of Michigan, reveal the magic of 6t and argue the efficiency of partially reinforced walls in What’s the Magic with 6t? Two thought provoking concepts to encourage engineers to gain the confidence to design a more efficient wall system. Managing Editor Elizabeth Young writes about a trend in senior living to create continuing care communities protecting residents with masonry. Read The Exceptional Wall System of Smith Crossing. Masonry provides beauty, safety, acoustic privacy and thermal comfort as well as structure. Architect Norbert Krogstad reminds us of the unseen damage moisture can do to a wall system and why it is so important to consider moisture, drainage and wall performance in its design. Insulated masonry cavity wall takes these details into consideration and does not typically see the issues identified in Mitigating Moisture on Masonry Walls Insulated on the Interior. Industry leaders share research and developments as well as their great desire to collaborate to unite the masonry industry. National Concrete Masonry Association President Bob Thomas announces product news, new software, convergence of industry partners in Concrete Block Party. Immediate Past President of the Mason Contractors Association of America Mackie Bounds recaps his comprehensive agenda giving new direction to this industry poised for the future encouraging designers to use masonry with confidence. Todd Belden, Belden Brick & Supply, welcomed architects and contractors from West Michigan to the Future of Masonry Symposium to learn how the Brick Industry Answers Environmental Challenges. Attendees were curious about new materials and reducing the carbon footprint. And I remind designers that details matter in That’s Garbage!, providing recommendations for building durable masonry recycling, trash and garbage enclosures that don’t detract from a project’s curb appeal. We would now like to hear from you, our readers, to know how valuable MasonryEdge/theStoryPole is to you and what additional information you would like to receive. Please complete the reader survey. There are many changes in technology and innovations resulting in new means & methods, new products, new advantages to using masonry. We encourage all those in the built environment who work with masonry to subscribe to MasonryEdge/ theStoryPole as this publication is written and produced for the benefit of owners, designers, planners, influencers, specifiers, engineers, special inspectors, contractors and educators. From anywhere in the country. Regards,

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