to attack the portrayal of characters in Margaret Mitchell’s classic “Gone With The Wind” through a parody “The Wind Done Gone.” Keys to success: My approach is to take “tender loving care of clients.” It’s not just a philosophy; I’ve actually written about demonstrating this level of care — encompassing everything from rules for follow up and response, to confirming advice in writing, to advising clients regularly of changes in laws that affect them. A lawyer has to truly care about his or her clients’ problems; it cannot be faked. I share my advice with new lawyers, sometimes ad nauseum because I believe it is critical to their success. On changes in the field: I’ve practiced for more than 50 years so there have been many changes in the field, both in the broader legal field and in the area of intellectual property. Billable hours were a huge change, of course, both for those billing and being billed. In the old days, when we’d bill a client, we’d look at what was at issue, what the client could afford, the skill taken and the time involved – not a precise approach, perhaps, but fair nevertheless. Technology -I can’t begin to detail all the changes. With the Internet, we’re no longer just selling goods via brick and mortar. Words can go viral overnight. With the press of a button — or more exactly the click of a mouse — we can launch or defame products. We can order counterfeit products online at will. And trademark infringement is easier than ever. Looking to the future Today I’m getting ready for mediation in a major case. It’s unusual to be welcomed at a firm at my age and to still enjoy the work. I consider myself lucky. When you find a good thing, stay with it. I would like to keep practicing until I get it right. There’s always room for improvement and new challenges as well. Recent Accolades Numerous honors and awards have been bestowed upon Alexander in the course of his storied career. These include the Emory Distinguished Alumni Award; the Georgia Bar Intellectual Property Section’s Lifetime Achievement Award; the Atlanta Bar Association Leadership Award, its highest honor; the American Jewish Committee Selig Distinguished Service Award and the ADL Lifetime Achievement Award, the latter being shared jointly with Elaine. In a career full of accolades, Alexander recently received several new recognitions in 2012: The Emory Medal – The Emory Medal is the highest honor awarded to Emory alumni and is given to those who exhibit outstanding contribution to the Emory community or abroad for distinguished service to Emory, the Emory Alumni Association or a constituent alumni association, community or public service and/or achievement in business, the arts, the professions, government or education. The medal is emblazoned with Emory’s seal, which features the university motto: Cor prudentis possidebit scientiam. The motto translates to “The prudent heart will possess knowledge.” Alexander received the award for his contributions on many fronts: as a lawyer, for his pro bono work, as a community force and a man of character. Gate City Bar Hall of Fame — The Gate City Bar Association is the 8 www.AttorneyAtLawMagazine.com oldest African-American Bar Association in the state of Georgia and the Hall of Fame is the Gate City Bar’s highest award that recognizes individuals who exemplify and further the goals and objectives of the organization. Former distinguished recipients include Maynard Jackson, Judge Horace Ward, Vernon Jordan and Johnny Cochran. Alexander was chosen for his six decades spent furthering the public interest through his extensive legal involvement in the community. He has remained a long-time and active supporter of the rights of minorities and women through his involvement in the Anti-Defamation League (ADL) and other organizations. For many years, Alexander chaired the ADL’s civil rights committee and served on the National American Jewish Committee legal committee, helping to craft and editing dozens of appellate and Supreme Court briefs urging courts to uphold and expand civil rights. Always at the forefront of the movement to eliminate racial and gender discrimination by professional legal groups and social clubs, Alexander quietly forced the issue of integrating membership, which he did successfully. A mentor to many young lawyers, he has taken particular pride in supporting outstanding minority attorneys in successfully pursuing judicial careers. Politically, Alexander served as Mayor Maynard Jackson’s counsel and close advisor throughout the mayor’s public service. Similarly he has played key roles in the political campaigns of Andy Young and John Lewis, and has also served as long-time counsel and confidante to members of the family of Martin Luther King, Jr. in their efforts locally and nationally on behalf of the King Center and protection of their father/husband’s legacy.